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social media termsIt’s common knowledge that businesses should be jumping on the social media bandwagon. Using these tools is great way to get your name out there and start discussions within the community your business is trying to engage. But with so many social media platforms and limited time to spend on content development, which platforms are right for your business?

Because social media sites and apps are constantly changing, it may take some trial and error to find your niche. But let’s start with the basics. Here’s a bit of information about the most popular social media platforms to help you decide where to begin.

Facebook: With over one billion users, Facebook remains the most popular social media network among most demographics. Men and women use it almost equally, and every age group is represented. This makes Facebook a great place to start.

: With nearly 300 million users, Twitter is mostly popular among a younger crowd on mobile devices. The short post format lends well to offering deals and promotions, rather than creating a community discussion.

: With about 300 million users, Google+ remains relatively unpopular. Though there are many users, they spend only an average of seven minutes per month on the network. Most of the users are tech-oriented youngsters who are interested in discussion threads.

: With over 330 million users, LinkedIn is most popular among adults between the ages of 30 and 50. This is a great place to connect with other industry leaders and likeminded professionals. Many use it to share information rather than directly promoting their business.

: With about 70 million users, Pinterest is predominately used by women on mobile devices. This visual medium is great for sharing how-to guides and information about products, which makes it effective for retailors and salons. However, there’s not a lot of room for text content.

It’s recommended that you use as many social media platforms as possible (others include Tumblr, Instagram, Reddit, Digg and more). However, you can devote most of your attention to the networks that perform the best for your business. For even more brand awareness, remember to add social media icons to your website, email newsletters and other marketing materials.

Bear in mind that media exposure comes with certain liability risks. A comprehensive business insurance policy can offer protection in the event that claims are made against your business.

Your business’ success is important to us. Call First Insurance Group at (800) 511-2892 for more information on Richmond business insurance.
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