Your business cannot survive without customers, plain and simple. Whether business has been slow or you wish to grow and expand the business, attracting new customers should always be a priority. The good news is that much of this marketing and promotion can be done online; but on the other hand, it does take time and skill to accomplish. Here are some ideas that you can incorporate into your own plans to bring in new customers.
Facebook, Twitter, Pinterest, Instagram and other social media websites are a great way to create additional value for customers when used correctly. Rather than solely posting promotional information, post more useful information, ideas, photos and the like. For instance, you can post recipes if you own a kitchenware store, or organization tips and photos of nice rooms if you’re an interior designer. This type of information is more shareable, which helps get more eyes on your business’ online presence. Of course, posting about sales is also a useful tactic.
Online Local Listings
Create online listings on websites like Yelp, the Yellow Pages and Google+ Local. Search engine algorithms account for location when returning search results, so these listings can help boost your organic search traffic. Ensure that your business’ location, phone number and website are clearly visible so people know how to get in touch or where to find you.
People love free things, making contests a great incentive to interact with your business and spread the word. One popular way to do this is to post a graphic with the contest information onto your social media accounts and ask that people like the post, comment on the post and/or share the post in order to be entered to win (sharing may even get their name entered twice). It’s easy to give something small away, which makes this a great way to get your name in front of more people.
Email Marketing and Freebies
It’s been proven that email marketing converts better than any other form of communication, but how do you grow your email list? Offer a freebie in exchange for joining the mailing list. Customers simply submit their emails in order to receive a discount, a free item on their next purchase or anything else you wish to use as an incentive.
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